Towerstream Signs Record Number of Contracts in June

(Market Wire Via Acquire Media NewsEdge) MIDDLETOWN, RI — (MARKET WIRE) — 07/08/09 — News Facts Towerstream (NASDAQ: TWER), a leading fixed WiMAX service provider, today announced that it signed a record number of contracts in June. The Company has also announced improvements to its Sales and Customer Care organizations. To support these initiatives, Towerstream has promoted Matt Tooker as VP of Sales and Erin McFarlane has rejoined the Company as Director of Customer Care.

After significant research and testing, Towerstream has evolved its Sales platform to incorporate both outbound, call center-based sales and a web-based, inbound program. The digital portion is driven by significant online opportunities garnered through a targeted, online marketing campaign. As a result, the Company’s Sales force will receive more qualified leads, enabling each rep to enhance their productivity and success in capturing demand for business broadband.

By optimizing its Sales Platform, the Company signed a record number of contracts, representing a 28% increase over the previous record.

In his new role, Tooker will drive Towerstream’s inbound and outbound sales activities forward, building off his existing experience and knowledge of Towerstream’s business and sales strategies. Prior to taking this position, he was Towerstream’s East Coast Sales Manager, charged with managing the Company’s sales teams for Boston, Chicago, Miami, New York City and Providence/Newport.

Towerstream’s Customer Care program has also been modified to focus on both proactive and reactive customer service, while also evolving its customer service and network monitoring technologies. As a result, network and customer issues will be addressed before they affect service, which will increase customer satisfaction and lower churn.

McFarlane will leverage her extensive customer service and sales experience to manage Towerstream’s 24×7 Customer Care call center, which provides troubleshooting and operational monitoring for Towerstream’s business broadband network.

Quotes “Towerstream has been working to strategically incorporate the right web-based technologies into our Sales platform, while also modifying our Customer Care program. We see this as the natural evolution of our business that will help Towerstream stay competitive, increase market share and ensure our customers receive the best service possible.” (Jeff Thompson, President and CEO of Towerstream — Jeff Thompson’s bio) “Towerstream continues to execute on its existing business model of delivering high-speed, wireless broadband to businesses, as proven by our record number of signed contracts in June. By capturing demand as it happens, we’re able to leverage the scale of Internet based marketing. As a result, Towerstream’s Sales force will receive more qualified leads, enabling each rep to be more productive and bring in more customers and increased revenue. Given this, we expect our evolved Sales platform will enable us to more effectively build on the powerful growth we’ve experienced over the past few quarters as we enter the second half of 2009.” (Mel Yarbrough, Chief Revenue Officer of Towerstream — Mel Yarbrough’s bio) Please contact Amanda Lordy (Amanda@dukaspr.com) to arrange an interview and/or for additional quotes.

Towerstream’s Services Towerstream offers a variety of bandwidth options from T-1 to 1000Mbps as well as service reliability backed by an industry-leading Service Level Agreement (SLA) and a no-risk, money-back guarantee. Towerstream’s wireless broadband network delivers high-speed Internet access supporting VoIP, bandwidth on demand, wireless redundancy, VPNs, disaster recovery, bundled data, and video services. Companies utilizing multiple appliances simultaneously, such as streaming video and VoIP, can prioritize their bandwidth to secure mission-critical activities. Towerstream also offers a Rapid Installation Program which guarantees installation within 48 hours.

About Towerstream
Towerstream is a leading fixed WiMAX service provider in the U.S., delivering high-speed Internet access to businesses. Founded in 2000, the Company has established networks in nine markets including New York City, Boston, Los Angeles, Chicago, the San Francisco Bay Area, Miami, Seattle, Dallas-Fort Worth, and the greater Providence area where the Company is based. The Company was the first carrier selected to join the WiMAX Forum to assist leading vendors in establishing industry compliance with international broadband wireless access standards and cross-vendor interoperability. Towerstream was awarded two 2008 Telephony Innovation Awards for Most Innovative Broadband Wireless Service and Most Innovative Small Business Service and the Best of WiMAX World 2008 Service Provider Deployment Award for its New York City network.

goCradlepoint-twitter-logoAbout Cradlepoint Technology
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